Thursday, December 3, 2009

Presence Switzerland budget upheld by upper house


Bern, Switzerland (GenevaLunch) - The upper house of Parliament, the Council of States, voted 2 December to approve the budget for Presence Switzerland, the agency charged with cultivating Switzerland’s image abroad.

The upper house budget committee took note of the lower house’s prior decision to cut the agency’s budget but said that the money would be well-invested to refurbish the country’s image, given the outcome of the past weekend’s vote on minarets.

The lower house had voted to strike CHF2.5 million from the agency’s budget for an advertising campaign in the US, arguing that this was only to polish UBS’s tarnished image there.

Source: genevalunch.com/

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